Pharma Field Force CRM
Smarter routes. Better pitches. Higher conversions.
Empowering field teams with real-time intelligence. Plan visits, track performance, and close more — all from the palm of your hand.
Field reps live on their phones — see Kristab Mobile → for the app they use every day.
| MR | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 |
|---|---|---|---|---|---|---|---|---|
| A. Rao | North-A | East-B | South-C | Central | West-D | North-A | East-B | Central |
| S. Mehta | East-B | South-C | Central | Leave | North-A | East-B | Central | North-A |
| P. Singh | South-C | Central | West-D | North-A | East-B | Central | North-A | East-B |
| V. Iyer | Central | West-D | North-A | East-B | Central | North-A | East-B | South-C |
Modules
Everything a field rep does in a month, in one app.
Standard Tour Plan
Define recurring territory routes for each MR. Approved by managers, applied month after month with one click.
Monthly Tour Planning
Lay out every working day of the month against territories, doctors, and chemists. Submit for manager approval inside the app.
Daily Tour Planning
Reps confirm their day, log unplanned visits, and capture call notes against the actual plan — not after the fact.
Distance Calculation
Accurate distance and travel time per visit, computed against the planned route. Expense claims that match reality.
Leave Management
Apply, approve, and track leave from the same app the field team already uses for tour planning.
Manager Dashboard
Approval workflows, plan adherence, and territory coverage in one view for ASMs and RBMs.
AI Insights
Sales forecast, top opportunities, today's recommendations, and follow-ups with key accounts — surfaced automatically.
Sales Training Simulation
Practice calls, product info, and objection handling — guided practice that fits between visits, not around them.
Built around the people who actually use it.
Medical Representatives
Plan the day, log visits, file leave, and see your tour from one screen — online or offline.
Area Sales Managers
Approve plans, monitor adherence, and review territory coverage before the month closes.
Regional Business Managers
Roll-up dashboards across regions, with AI insights that surface what needs attention this week.
Integrations
Works with what you already run.
Kristab is built to sit alongside your existing systems, not replace them overnight. Import your current territory structure, doctor and chemist lists, and reporting hierarchy — Kristab layers tour planning, check-ins, and AI insights on top, without forcing a rebuild of your master data.
Data import
Bring your existing territory, HCP, and chemist master data in on day one.
Export & reporting
Pull tour plan and adherence data out in standard formats for your existing BI or reporting tools.
Integration questions
Fits into the stack you already have.
FAQ
Questions from field teams.
See Kristab on your territory.
Bring your tour plan, your reporting structure, and one MR. We'll show you the rest in 30 minutes.
Request Demo